Wednesday, 21 May 2008

marketing officer

The new job is going OK - currently identifying the holes in their brand - there seem to be a lot of mismatches so I am keen to get these all pulled together. Also working on wireframes for a new site design and ensuring that all elements are covered. Adwords and Google Analytics also need to be addressed. Not convinced that their internal reporting tool is accurate for webstats. We also need to address the email marketing reporting as this is certainly not very in depth.

The agency is currently a government funded body - but not for long - we need to establish a business plan and begin to be a profit based enterprise. This is why the reporting mechanisms for the website and the email marketing are so important - once we have the back end reporting in place we can then concentrate on the front end visuals for the both the email templates and the website.


naomigoldsmith.com still doing well - lots and lots to do - work coming in - cant keep up....saving for new roof .... LOL

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